Nigerian music icon, Innocent Ujah Idibia, better known as “2Baba,” has officially concluded his 20-year partnership with Now Muzik management company, owned by Efe Omorogbe. The disengagement is mutual and is effective immediately.
In an Instagram announcement marking the end of their partnership, Efe Omorogbe, the co-founder and CEO of Now Muzik, expressed gratitude to 2Baba for the trust and friendship. He highlighted the pride in the brands they built together and the music they created, acknowledging 2Baba as one of Nigeria’s greatest musicians of all time. He expressed honor in walking alongside 2Baba, watching him make magic over the past two decades, and shared his team’s commitment to continue supporting from the sidelines.
2Baba, recognizing Now Muzik’s role in his successful career, expressed gratitude for their support. He acknowledged that while every good thing must come to an end, he owes much of his career success to Efe and his team at Now Muzik. He attributed his achievements to the collaborative efforts of many individuals and organizations, including Now Muzik, in bringing his talent and vision to life.
After his departure from The Plantashun Boiz, 2Baba joined Now Muzik in 2004 and will now be managed by his label, Hypertek Digital.
