Singer Beyoncé is adding a new chapter to her entrepreneurial journey with the launch of her whiskey brand, “SirDavis.” The 32-time Grammy winner excitedly shared the announcement on Instagram, captioning it “DAVIS IN MY BONES.”
Here’s everything you need to know about Beyoncé’s new whiskey venture:
- Partnership with Moët Hennessy: SirDavis is a collaboration with Moët Hennessy, part of the luxury group LVMH.
- Honoring Family Legacy: The whiskey is named after Beyoncé’s great-grandfather, Davis Hogue, a moonshiner from the Prohibition era.
- Crafted by an Expert: The recipe was created by Bill Lumsden, renowned for his work with Glenmorangie and Ardbeg whiskies.
- Unique Design: Beyoncé contributed to the bottle design, which features a bronze horse logo symbolizing her Texas roots and cowboy heritage.
- Headquartered in Houston: The brand will be based in Beyoncé’s hometown of Houston, Texas.
- A U.S. First: SirDavis is the first whiskey brand developed entirely in the U.S. by Moët Hennessy.
This new venture follows the launch of Beyoncé’s hair care line, Cecred, announced in February 2024. With SirDavis, Beyoncé joins a star-studded list of celebrities with whiskey brands, including Drake, Dwayne Johnson, and George Clooney.
