The WNBA’s 27th season will begin this Friday (May 19). To build excitement for the big day, fans were treated to an exciting new campaign yesterday (May 15). The new commercial, titled “More Than Game,” stars A’ja Wilson and is narrated by Coi Leray. It also includes the latest smash hit from the New Jersey-raised rapper, “Players.”
“This league is a sisterhood, yes.” “It’s so much more than a game,” the 25-year-old artist began as an instrumental played in the background. “It’s a vast empire.” An unflinching empire. More swipes from the side. Check. We’ve got the hoops, the drive, and the passion. Easy. More buckets and more sauce. Place your order now. More dimes that defy gravity, more dancing than a Saturday night. Now this is what I call ‘prime time.’ You see that?”
WNBA Champion @_ajawilson22 helps us define More Than Game ‼️
MORE THAN GAME takes what’s already loved about the WNBA and shows that there’s even more. More supernatural. More multidimensional. More practice. More perfect. More primetime.
This is for the culture. #MoreThanGame pic.twitter.com/WHszZYzVNG
— WNBA (@WNBA) May 15, 2023
The commercial features 30 seconds of exhilarating footage of highly skilled WNBA players showing off their moves on the court. Among the featured players is Kahleah Copper of the Chicago Sky, Natasha Cloud of the Washington Mystics, Brittney Griner of the Phoenix Mercury, Nneka Ogwumike of the Los Angeles Sparks, and others.
“The 27th season of the #WNBA is here,” reads the official description of the new campaign. This one is for the culture as we continue to advance and elevate the game of basketball… This is a #MoreThanGame situation.”
Leray’s most recent full-length album, Trendsetter, was released in April 2022 and featured Nicki Minaj, Fivio Foreign, Yung Bleu, G Herbo, Nav, and others. She has since released official visuals for the album, including “Anxiety,” “Lonely Fans,” “Blick Blick” featuring Nicki Minaj, and “Thief In The Night” featuring G Herbo.
