Friday, November 22

Google’s Bard generative AI service may not be isolated into its own website for long.

Google CEO Sundar Pichai confirmed in an interview with the Wall Street Journal(opens in a new tab) that the company will eventually incorporate large language models (or LLMs) directly into Google search. Pichai did not provide a firm timeline or explain how it would work, but Microsoft’s Bing AI search function could be a hint as to how Google’s AI search function might work.

Pichai did tell the Wall Street Journal that Google is testing the ability to ask follow-up questions after a search query, so that’s something.

This advancement is significant because Google’s generative AI chatbot Bard currently lives on a separate webpage that does not interact with the company’s flagship search engine. Bard is still in beta testing, so users must sign up for a waitlist in order to try it out. Given that Bard has a history of getting information incorrect in some queries, it may be some time before Google feels comfortable incorporating it into the main search page.

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