Utilizing TikTok for business still appears hazy to some people because of how fresh this platform is. The informal, video-friendly platform has drawn a large number of social media users, however.
Why should you get TikTok for business?
TikTok has attracted more than one billion users globally since its launch in 2016! The app was downloaded 850 million times alone in 2020.
TikTok has quickly risen through the ranks in marketing plans for companies all around the world thanks to its large user base and diversity of ages.
Great insights into your customers
The platform of TikTok has been improved to allow business users to utilize it to the fullest extent, which is the best part. As a brand or content creator, you get access to a variety of analytics regarding your work right inside the app. Marketing tactics for TikTok include:
- Engagement information includes the overall number of likes, profile views, video views, comments, and shares
- Analytics for followers, including gains, losses, and demographic information
- detailed data, including likes, comments, and shares, for each post
- Detailed statistics for your posted live videos.
How to use TikTok for business
Even for social media experts, learning to use TikTok can be challenging. We’ll go over some of the most crucial TikTok features and what you should know if your business is new to the platform in the sections below.
1. Get to know TikTok and your niche
When developing content for the TikTok channel of your company, it is essential to understand how the platform’s algorithm functions. Here are some details on algorithms:
- Knowing your audience is crucial because TikTok’s algorithm groups material based on user preferences.
- Local information is displayed in user feeds using TikTok’s algorithm, which takes into account location and language choices for devices.
- Videos with popular music and sounds are more likely to be watched by more people.
It’s crucial to select and stick with a niche to ensure that your material is seen. Spend some time watching other videos that are related to your niche, and pay attention to which ones are receiving the most views and comments.
Naturally, you should also check that the videos you post fit the tone and personality of your company. If your company is humorous, use your films to amuse viewers. Post elegant and avant-garde videos if it’s a fashionable topic.
2. Watch your competitors
It’s crucial to keep an eye on the competition, just as with any other marketing plan. Make a list of your top TikTok rivals and spend some time analyzing their material.
List a few improvements that the content of your competitors’ videos could make, then use those suggestions as a guide to making your own.
When looking at content created by competitors, keep the following in mind:
- The influencers with whom they collaborate.
- The various video formats and filters used.
- The audience watching their videos most frequently
There are a variety of ways to use TikTok for business, of course. Although producing original, real material is usually ideal, you can still succeed by collecting and disseminating content created by other TikTok users.
A brand that successfully attracts millions of views using user-generated content (UGC) on TikTok is Nike.
3. Create a TikTok marketing strategy
Consistency is essential when it comes to marketing on TikTok. To do that, maintain consistency across all of your social media platforms in both the content you post and your branding.
Create a content calendar
Think about planning your material ahead of time and posting on schedule. Whether that entails publishing once a week, once a day, or occasionally. Pick a pace that feels right to you and stay with it!
Try TikTok Scheduler for free or use a social media scheduler like Later!
Use hashtags
You can get views and followers from people who might otherwise miss your content by using trending hashtags. But it’s also crucial to think about making your own hashtags!
Branded hashtags are a terrific method to draw new followers and attention to your business using user-generated content if you get enough exposure.
Leverage influencers and paid ads
If you have the funds, think about paying for commercials or getting influencers to post or appear in your TikTok videos.
Whatever your technique, make sure to include goals and objectives in your marketing plan and raise the bar as you succeed in achieving them.
Check out some real-life, effective commercial campaigns on TikTok, such as Puma, Guess, and No Issue, which each have a unique yet effective marketing approach.
4. Create view-worthy content
No matter how much planning you put into it, if your films aren’t entertaining to watch, they won’t increase awareness of your brand.
How-to and tutorial videos are some of the most popular categories of TikTok videos. If you’re not good at how-to videos, consider before-and-after videos, unboxing films, or viral trends that will make your fans laugh.
No matter what strategy you use to develop your content, keep your videos consistent with your brand. For each video, the same color schemes, fonts, and text must be used.
Before, recording your videos, be sure you have a purpose in mind. Consider the emotions you want your users to experience and the actions you want them to do.
Do you want more supporters? Post content in different formats. Want your shares to grow? Be incredibly relatable in your videos!
Keep your objective in mind when creating your video formats and generating concepts.
5. Engage with your audience and influencers
TikTok gives your company many opportunities to interact with customers and followers. Use tools like polls and questions to ask or respond to user questions from inside your videos. Take the time to respond to the comments that your viewers leave! They will value it.
Additionally, it’s crucial to interact with accounts in other ways. Spend time searching through videos in your field and leaving comments or likes. You can also use the duet option to work with other accounts and follow other brands and influencers.
6. Keep an eye on the analytics
One of the most crucial steps in understanding how to use TikTok for business is taking the time to comprehend how analytics operate.
Knowing what to search for and what indicators to monitor will make TikTok marketing simple.
Since TikTok gives you the choice to select between seven-day trends and 28-day trends, make sure to utilize the proper toggles when keeping track of your views and followers.
