Netflix has declared its commitment to Africa, aiming to nurture emerging talent and amplify stories that resonate locally while captivating global audiences.
According to Ben Amadasun, Netflix’s Africa and Middle East content vice president, finely crafted local narratives represent a significant opportunity. Speaking at the Forbes Under 30 Summit Africa in Gaborone, Botswana, Amadasun emphasized the importance of increased investment from international platforms in fostering thriving local industries.
He stressed the significance of African audiences seeing their cultures, languages, and lives authentically depicted on screen. Amadasun highlighted that locally beloved productions stand a better chance of gaining global traction.
In recent years, Netflix has expanded its portfolio to include diverse productions like the Spanish sensation “Money Heist” and the South Korean hit “Squid Game.” South Africa’s “Blood and Water” also achieved remarkable international success, becoming the first South African show to top the US charts.
Ama Qamata, star of “Blood and Water,” was among the esteemed individuals featured on the 2024 Africa Forbes 30 under 30 list, showcasing the continent’s influential youth.
Other African productions such as South Africa’s “Heart of the Hunter,” Nigeria’s “The Black Book,” and “Young, Famous and African” have also made significant strides on the global stage.
Netflix announced plans last year to expand its presence in Africa, with initiatives focusing on skills development, scholarships, and masterclasses to empower the next generation of African creators.
Amadasun teased an exciting lineup of upcoming African content, promising a diverse array of stories set to captivate audiences in the months ahead.
