Ghanaian Photographer Prince Gyasi to Create Pirelli Calendar: A Celebration of Representation and Culture
Renowned for his captivating hyper-real style, Ghanaian photographer Prince Gyasi has been selected to create the highly anticipated next edition of the Pirelli calendar.
Expressing his deep honor, Gyasi promises that a significant part of the project will be held in his home country, emphasizing the importance of representation and culture in his work.
From his humble beginnings as a teenager capturing images with an old iPhone, Gyasi’s talent has taken him on a remarkable journey. His captivating photographs have been exhibited in countries like Japan, Brazil, and France, leaving a lasting impression on art enthusiasts worldwide.
What sets Gyasi’s work apart is his unique perspective influenced by his experience with synesthesia, a neurological condition that intertwines the senses. In his case, he associates colors with words, creating a vibrant and visually stunning fusion. From the serene hue of aquamarine to the evocative essence of “Wednesday,” his imagery evokes a sense of wonder and creativity.
For six decades, the Pirelli calendar has garnered attention, often featuring semi-naked women, which critics have deemed as objectification with potentially harmful effects. However, in recent years, there has been a noticeable shift in how women are portrayed. Whether this is an intentional move remains uncertain, and the BBC has reached out to the company for further comment.
With Prince Gyasi at the helm of the upcoming Pirelli calendar, we can anticipate a refreshing celebration of diversity, representation, and the rich tapestry of culture. It’s a testament to the evolving narrative of art and the recognition of the importance of embracing varied perspectives.
