Here’s a little-known fact: everyone who creates content takes advantage of social media’s powerful features to enhance productivity.
Nowadays, managing many social media accounts can be highly time-consuming if you want to boost your presence.
There are billions of users on Facebook and Instagram alone, and those numbers are rapidly increasing. On the other hand, more recent platforms like TikTok and Discord provide new ways to communicate with potential customers for your company or brand.
What to look for in social media tools:
At the very least, social media tools should assist you in content planning and creation as well as in keeping track of posts, comments, reactions, follows clicks, etc. There are, however, many more useful characteristics, such as:
- Data analysis and post-performance
- Demographic information about the target audience
- Working along with other team members
- Using a single dashboard to manage many accounts
- Managing the content calendar
- outreach to influential
Here are some of the social media platforms that businesses utilize most frequently for marketing and audience development.
1. Sprout Social
A well-liked social media marketing tool known for its user-friendly interface, team management options, and administrator permission function is Sprout Social.
Utilizing a single dashboard and this tool makes scheduling your social media updates simpler. Data analysis is this tool’s main function. You’ll receive a detailed audit of your social media account’s performance, including information on post views, customer interactions, and replies.
There is a mobile app available for both Android and iOS devices.
This tool supports popular social media sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Additionally, a 30-day free trial is available for you to use before you buy!
An average account costs about $90 per month, billed once a year.
2. Hootsuite
A well-known social media service, Hootsuite, enables users to control several social media accounts from a single dashboard. Users can also take charge of the team and work together.
Hootsuite, like Sprout Social, gives you access to tracking and analytics tools to monitor your posts’ effectiveness, engagement, comments, and mentions. It aids in social media advertising efforts, post-scheduling, and analysis.
The main features of Hootsuite include client management, bulk post scheduling, and social listening. You’ll pay $49 per month for one user.
Hootsuite also provides a 30-day free trial with a number of packages, each of which offers a wide range of features.
3. Buzzsumo
More of a social listening tool is Buzzsumo. It is renowned for assisting content producers in determining what kind of material engages people the most. Buzzsumo offers in-depth analyses and reports that are supported by research. It provides its users with the most recent information about their content, interactions, and shares. Additionally, it also enables the scheduling of content.
This application offers the exclusive ability to track competition performance, find the interests of your audience, and connect with influencers relevant to your content. You can get a 30-day free trial of Buzzsumo with a variety of payment options.
For $99 per month, you may access a variety of features on this platform, or you can use the free plan, which has fewer options.
4. Loomly
Loomly is useful for both suggesting and creating content.
Although it isn’t as efficient as Buzzsumo and Social Sprout, it offers small businesses more than adequate post-monitoring and customer management options. Additionally, it provides a visual calendar for posting content. For teams and businesses, Loomly offers broad plans; however, the fee increases with the breadth of the plan.
Loomly provides detailed analytical reports and social listening services. Additionally, it enhances the potential for post-optimization. You only have a 15-day trial period, however, to decide.
5. Buffer
With a starting price of just $5 per month, Buffer is the ideal social media solution for companies with a small staff and limited funds. With the help of this application, you can easily manage your Facebook, Twitter, Pinterest, and LinkedIn profiles by getting a bird’s eye perspective of each one.
Buffer’s free package is adequate for managing a simple social media presence for a newly established company. Alternatively, you could use the 14-day trial to test the premium options.
It offers a user-friendly UI and necessary functionality including team features, content management, analysis, measuring engagement, and analysis. With Buffer’s auto-posting capability, you can also plan all of your social media posts and use customized content reports to study audience reactions and behavior to your material.
Which social media tool is best for you?
Despite their limited capability, free social media management plans might still be useful! Before committing, try out the platforms that appeal to you the most.
You can optimize your campaigns, accomplish social media marketing objectives, and save a ton of time by using a social media tool.
Choosing the best social media management tool is ultimately up to you. The audience and needs of your business are only known to you.
