Small business owners who use social networking sites effectively can effectively promote their businesses. A Facebook business page is one of the best ways to connect with your customers and grow your company’s following.
While Facebook started as a way for college students and other young adults to connect online, it has since evolved into a tool for businesses and community organizations. Here are six reasons why you should start a Facebook page for your small business right now.
Learn About Your Target Audience
A Facebook business page allows you to communicate directly with your target audience. Consider it a running focus group. Your followers are there because they are aware of your business and want to learn more about it. While they are certainly expecting useful information from your Facebook page, you can also gather useful information from them through their participation.
Insights on Facebook also provide useful information about your fans and their interactions with your page. Your Facebook fans, as a microcosm of your target market, can tell you a lot about what they want through interaction, comments, and feedback. Another way to engage your audience is through Facebook groups.
Humanize Your Company
Social connections and genuine communication are essential components of social media, and Facebook allows you to put a face, name, and personality to your brand. While your Facebook page may represent your company, it also allows you to demonstrate the human side of your company through one-on-one conversations, personal tidbits, and nonbusiness interactions.
Even if you automate some of your social media activity, you can still fit in some live, on-the-spot communication to build richer, more “human” relationships that go beyond direct customer service.
Build a Community
Facebook business pages are excellent places to gather reviews, share opinions, voice concerns, and provide feedback from your customers, prospects, and fans. There are several ways to build a community on your Facebook page, including:
- Posting useful, relevant, and interesting links
- Asking fans to contribute with comments
- Organizing contests and promotions
- Providing a place to leave reviews and other feedback
- Offering incentives for activity on the page
If your business’s Facebook page successfully brings people together, you can build a loyal following that will continue to grow.
Facebook Is Good for Search Engine Optimization (SEO)
Facebook can be a powerful tool for driving traffic to your company’s website and blog. If search engines index your posts, links, and other actions on your public Facebook page, they can help you rank higher in search results.
With the speed of social media and the added weight of information shared through social channels, having a Facebook page filled with rich content relevant to your business can help you boost your search engine rankings.
Your Competition Already Has One
Simply doing something because your competitors are doing it isn’t a good enough reason. However, when it comes to social media, failing to have a Facebook page or a presence on other social networks can cost you opportunities—especially if your competition is using social media effectively. Many of your customers are looking for this type of social interaction, so if you’re not engaging them, your competitors will.
Get in Front of Your Clients and Customers Every Day
Because the majority of Facebook users visit the site on a daily basis, regular status updates shared links and videos, and other information allows you to connect with your customers on a daily basis.
As of 2019, there are 2.4 billion active Facebook users, and an increasing number of consumers are using the site to find products, services, and brands that will help them solve their everyday problems. Potential customers can easily find you on Facebook and other social networks. And when they do, they are more likely to remember and share your brand with their own contacts.
Finally, a branded Facebook page for your business can be a powerful way to increase your online reach and awareness.
