Burna Boy Has a Message for Fellow Artists: “Think Global, Not Just Viral”
Burna Boy isn’t here for the hype — especially the kind that lives and dies on social media. In a recent post shared on his Instagram Story, the music heavyweight got candid with his fellow artists, encouraging them to widen their horizons beyond local applause.
His message? Don’t get carried away by online polls or fan noise that doesn’t translate to real-world success.
“You’ll see yourself trending in Nigeria and think you’ve made it, but that doesn’t mean people are showing up for your shows across the globe,” he said, clearly not sugarcoating anything.
Burna didn’t stop there. He broke it down in numbers, pointing out that streams from Nigeria, while impressive in volume, don’t generate nearly the same income as those from countries like the U.S., UK, or across Europe.
“1 million streams in Nigeria might fetch you $300–$400,” he wrote. “But the same number elsewhere? You’re looking at $3000 to $4000.”
His point was simple: topping charts locally shouldn’t be the end goal. He urged fellow artists to aim for more — or consider alternative sources of income.
“I’m saying this with love,” he added. “Don’t let clout confuse you. Make smart moves.”
And just when you thought the conversation had shifted, another voice jumped in — singer Orezi, who stirred things up in an interview with Echo Room. Touching on the ongoing buzz around Burna Boy and socialite Sophia Egbueje, Orezi casually admitted he once made a flashy promise to a woman — offering to buy her a house in exchange for intimacy — and didn’t follow through.
According to him, it’s not that deep. In his words, men break promises just like women do. “They say they’ll be faithful, and we all know how that goes,” he said with a shrug.
One thing’s for sure — between Burna’s blunt reality check and Orezi’s controversial take, the industry chatter isn’t slowing down anytime soon.
