South Africa’s emerging pop sensation, Tyla, has a distinct criterion when it comes to choosing her wardrobe: it must allow her to dance freely and move comfortably.
The talented artist, known for her hit track “Water,” prioritizes comfort while maintaining style, avoiding casual attire like sweatpants and jerseys, especially in the public eye.
With over 7.2 million followers on TikTok, Tyla’s online presence showcases her unique outfits, including macramé tube tops and short miniskirts, as she performs her dance routines.
Recently, she stunned in a glamorous Versace gown as she accepted the Grammy for Best African Music Performance for “Water.” Now, she embraces comfort in Gap’s Spring 2024 campaign, donning a stylish linen set, marking her partnership with a major global fashion brand.
In the campaign video featuring Shay Latukolan’s vibrant choreography to Jungle’s “Back On 74,” Tyla and dancers sport breathable linen pieces from Gap’s collection, exuding confidence and elegance.
“I love connecting my music and appearance; it’s intertwined,” Tyla shares. “It reflects in my upcoming album and the Gap campaign.”
As Tyla embarks on her inaugural tour, she adds more personal expression to her on-stage style, supporting South African designers like Thebe Magugu, incorporating her heritage into her fashion choices.
