When Yemi Alade once said her world was round, she wasn’t just being lyrical—she was speaking her truth. After years of dreaming, doubting, and finally taking the leap, the Afrobeats superstar has stepped into a whole new stage: the beauty industry.
Her latest creation? Yem Beauty. And to mark the beginning, she’s dropped her very first product, a lipstick and lip pencil duo named Nairobi.
But Nairobi isn’t just another red. For Yemi, it’s personal. She calls it her “first baby”—a daring shade she describes as “a fiery and cool burst in a bottle.” In simpler words, it’s that powerful red you wear when you want to command attention without saying a word.
True to her larger-than-life style, the launch came with its own spectacle. The campaign visuals are nothing short of regal: in one shot, Yemi sits like a queen, her hair sculpted into a crown, her lips painted in Nairobi, wrapped in layers of bold jewellery. In another, she transforms into a vision of strength and glamour, draped in a gown sparkling with sequins, beads, and a dramatic cape flowing behind her.
With Yem Beauty finally out in the world, Yemi isn’t just giving us music anymore—she’s handing us a piece of her essence, one bold shade at a time.
