Gospel artist Nathaniel Bassey has shared why he chose not to monetise his widely followed Hallelujah Challenge on YouTube — a decision rooted in obedience to divine instruction.
During a live session of the ongoing worship event, Bassey revealed that God specifically told him not to turn the platform into a source of income, even though many have criticized him for it.
“People are dragging me because I didn’t monetise my YouTube channel for the Hallelujah Challenge,” he said. “I won’t monetise it — God didn’t tell me to.”
He also expressed concern over individuals creating fake accounts to rebroadcast his live sessions for profit. “Some people take the feed from my page and stream it on fake platforms just to make money,” he lamented.
The Hallelujah Challenge, which began in 2017, is a month-long midnight worship session that unites thousands of believers across the world through Instagram and YouTube. Over the years, it has grown into one of Africa’s most powerful online Christian gatherings.
While many have speculated about the huge financial potential of monetising the event — with some suggesting it could generate over ₦1 billion in ad revenue — Nathaniel Bassey remains firm in his conviction.
For him, the Hallelujah Challenge is not about profit but purpose — an act of faith and worship led by divine direction, not financial ambition.
