Daniel Bwala Officially Takes Over Tinubu’s Media Communications Role
Daniel Bwala has officially assumed the position of Special Adviser on Media and Public Communications for President Bola Ahmed Tinubu. This role was previously held by Ajuri Ngelale, who had taken an indefinite leave of absence.
Speaking during his first day on the job, Bwala clarified his duties, stating that his role directly replaces the one vacated by Ngelale. He reassured that all special advisers within the president’s media team have clear job descriptions and are working towards the same goals.
“I’m here to introduce myself and the responsibilities assigned to me by Mr. President. These are the same responsibilities that were previously handled by Ajuri Ngelale,” Bwala explained to State House correspondents. “But we are all colleagues, and our primary focus is delivering on the president’s mandate.”
Ngelale’s Departure and Transition
Ngelale had initially announced an indefinite leave of absence in September, citing urgent family medical issues. In a memo, he stated that he needed time to address these matters and hoped to return to his duties when circumstances allowed.
However, sources within the presidency revealed that his exit was not solely related to personal reasons but stemmed from internal disagreements. Insiders noted a long-standing feud between Ngelale and Bayo Onanuga, another special adviser, which reportedly caused tension within the administration.
A Contentious Relationship
Ngelale, who previously served under President Muhammadu Buhari, was reportedly at odds with Onanuga over overlapping responsibilities. The lack of clear distinctions between their roles created confusion among staff and fueled rivalry.
Sources claimed that efforts to mediate between the two advisers were unsuccessful, with Ngelale allegedly resisting peace talks. His assertive management style and strained relationship with journalists further complicated his position.
A New Chapter
Bwala’s appointment marks a reset in the president’s media strategy, with an emphasis on collaboration and clarity. As he settles into his role, the presidency aims to move past the challenges that characterized Ngelale’s tenure and ensure effective communication moving forward.
This transition highlights the complexities of managing a diverse media team while addressing the expectations of a dynamic administration.
