Pharrell Williams Breaks Barriers with Rihanna in Louis Vuitton Campaign
Pharrell Williams has made a bold move by featuring none other than Rihanna in his debut menswear campaign for Louis Vuitton. The multi-talented artist, who recently took on the role of creative director for the fashion brand’s men’s apparel, unveiled the captivating advertisement on Thursday (June 15) in Paris.
The eye-catching billboard, displayed on the Musée d’Orsay across from the picturesque Seine River, showcases Rihanna holding luxurious Louis Vuitton bags adorned with the iconic logo. What makes the image even more striking is Rihanna confidently flaunting her third baby bump while wearing an unbuttoned black blazer. The global superstar is currently expecting her second child with A$AP Rocky, adding to their beautiful family which already includes their one-year-old son named RZA.
Both Rihanna and Pharrell shared the billboard on social media, captioning it “LOUIS VUITTON MEN Spring-Summer 2024.” Pharrell’s photo shows him standing proudly in front of the enormous advertisement, donning a stylish leather jacket and trendy yellow shades.
The timing of this new campaign aligns perfectly with Paris Men’s Fashion Week, commencing on Tuesday (June 20) and concluding on Sunday (June 25). During the event, Pharrell will unveil his own menswear collection, marking a significant milestone as he steps into his role as LV’s creative director of men’s fashion. He assumed the position in February, following the unfortunate passing of his predecessor, Virgil Abloh, in November 2021.
Both Rihanna and Pharrell are no strangers to the fashion world. In addition to their collaborations with prominent brands, they have each established their own successful clothing ventures: Savage x Fenty and Billionaire Boys Club, respectively.
The Louis Vuitton campaign featuring Pharrell’s visionary collaboration with Rihanna has created a buzz in the fashion industry, adding excitement to the upcoming Paris Men’s Fashion Week. It showcases the perfect blend of creativity, talent, and style, leaving fans eagerly anticipating what’s to come.
