Nigerian singer and entrepreneur, Mr. Eazi, recently shared exciting news about his record label, emPawa Africa, joining forces with fellow Nigerian artist, Tekno.
Taking to his social media platform, Mr. Eazi announced Tekno’s partnership and investment in emPawa Africa. This collaboration goes beyond a mere affiliation, as Tekno becomes both a partner and investor in the label.
In his post, Mr. Eazi expressed his enthusiasm, stating that this alliance marks a new era for emPawa Africa. The focus of this partnership is to empower African artists by offering them financial and creative independence. This means enabling artists to retain a significant portion of their earnings while maintaining control over their artistic direction and career trajectory.
Excited to welcome my brother @alhajiTekno as our latest partner & investor at @empawaafrica pic.twitter.com/FzWJFnuJ3R
— The Evil Genius (@mreazi) May 22, 2024
This move is significant within the music industry, especially in Africa, where traditional record label deals often entail sacrificing artistic freedom and financial control. With emPawa Africa’s innovative approach, artists like Tekno have the opportunity to be actively involved in the label’s growth while securing their own stake in the industry.
Overall, this partnership sets a precedent for a more artist-friendly music landscape in Africa, where creativity and financial empowerment go hand in hand. It’s a groundbreaking step towards reshaping the dynamics of the music industry on the continent.
