Adidas Basketball’s 2023 FW Collection, Remember The Why, has been released. Far more than a collection, it represents a shift in the brand’s direction and a return to its roots, with the goal of paving the way for the future.
Basketball is more than just a sport, as any basketball fan knows. Basketball has had a significant impact on fashion, music, and culture. Basketball has served as a cultural catalyst on a global scale since its inception.
The collection keeps this in mind as the lines between on-court performance and off-court style become increasingly blurred. The clothing has been designed with the modern athlete and style connoisseur in mind, with a focus on the essentials: form, function, and color.
From sleeveless tees to hoodies, sweatshirts, shorts, and track jackets, the Adidas Basketball 2023 collection combines time-tested, iconic silhouettes for undeniably Adidas Basketball looks.
Indeed, the collection embodies what Adidas Basketball has always stood for: a refined vision for sportswear rooted in the brand’s own why: a love of hoops and the belief that the game can take you anywhere.
The collection is available in oversized, relaxed fits, doused in a palette of neutral tones with a premium feel that can be worn anywhere.
While the tones are understated, the collection is not intended to be subtle. Instead, it represents a clean slate at a time when oversaturation and sensory overload are more prevalent than ever—to clear the clutter and start over.
The 2023 collection pares down the excess and puts only the most important design elements on display—a tried and true spirit that the brand with the three stripes has used to conceptualize many of its signature silhouettes and collections.
This design ethos reflects the best of Adidas Basketball, offering looks that can transition from the court to the street—and wherever you go, reconnect you with your why.
