Spotify, a global online streaming platform, has stated its intention to foster collaborations in the African music, visual arts, and culinary industries.
During the ‘#SpotifyMoments’ art exhibition in Lagos, Victor Okpala, Spotify’s Artiste and Label Partnerships Manager for West Africa, stated that such collaboration was required to elevate the African music listening experience.
According to him, the event featured 35 artworks and a menu inspired by five different African Spotify playlists, Alter-NATIVE, Naija Bars, Naija Traffic Jams, Hot Hits Naija, and African Heat.
“Across Africa, Spotify has been on a journey of intersecting music with other cultural elements that elevate the music listening experience,” Okpala said.
“Nigeria’s contemporary art scene is gaining global recognition, just like its music, and we are committed to creating a platform for collaborations between music, art, and other cultural elements that will bring Nigerian music to life.”
Chinaza Nkemka, James Adebayo, Chijioke Anyacho, Kenter Kachina, Odinakachi Okoroafor, Abigail ‘Esoterica’ Oghene, and Sotonye Jumbo are among the young artists on display, according to him.
He claims that these works span classic, contemporary, and post-modern art.
“Each piece tells a different story inspired by various songs on the Spotify playlist.”
“One of the artworks, Monday Morning on 3MB, was inspired by the Naija Traffic Jams playlist, and it told a story about the upbeat and chaotic nature of Lagos traffic,” he explained.
