As SZA’s SOS-themed arena tour with Omar Apollo comes to an end, the singer has been cast as the face of a new SKIMS campaign shot by photographer and artist Greg Swales.
The Fits Every
body underwear campaign, which launches Wednesday online and on billboards in the Los Angeles area and elsewhere, is the latest in the brands Fits Everybody underwear series. SZA expressed excitement in a statement about the opportunity to work with a brand that “strives to make women feel both comfortable and sexy.”
SKIMS co-founders Kim Kardashian and Jens Grede expressed similar sentiments in separate statements, emphasizing how this collaboration makes perfect sense, especially now.
“She’s truly the woman of the moment,” Kardashian said, “and I’m so honored for her to be featured in SKIMS’ latest campaign.”
Below, see more of the SZA-starring campaign images.
SZA’s two-night residency at the Kia Forum in Inglewood begins on Wednesday. The stops effectively bring SZA’s North American tour, which was notable for being her first arena tour, to a fittingly massive close. Omar Apollo was a special guest at every stop on the tour.
Meanwhile, SOS, which has broken numerous chart records since its release in December 2022, is still a force to be reckoned with on the Billboard 200. After a remarkable 14 weeks on the chart, the album currently sits at No. 4 on the current iteration of the chart. SOS has spent multiple weeks at the top during that 14-week run and was just last week back at No. 2.
