The social network, now rebranded as X.com, has completed its transition, according to owner Elon Musk.
Musk, the billionaire behind Tesla, SpaceX, and other ventures, acquired Twitter for $44 billion and unveiled the rebranding to X last July. While the logo and branding were updated to reflect “X”, the domain name remained Twitter.com until now.
Musk announced on X that all core systems have migrated to X.com, showcasing a logo featuring a white X on a blue circle.
Queries to Twitter.com now redirect users to X.com, although some browsers may still display the original domain name.
Musk has a history of using the letter X in his company branding, dating back to his venture to establish an online financial superstore called X.com in 1999. When acquiring Twitter, he formed X Corp to finalize the deal.
His vision for X is to evolve into a super-app akin to China’s WeChat, which integrates messaging, voice and video calls, social media, mobile payments, gaming, news, and more.
Recently, Musk introduced an AI chatbot named “Grok” to X, which launched in Europe this week.
Musk’s leadership of X has stirred controversy, marked by mass layoffs, technical challenges, and contentious decisions such as reinstating accounts of right-wing figures and former US president Donald Trump. European regulators have initiated investigations into X and other social media platforms over concerns of misinformation.
Earlier this month, the EU demanded explanations from X regarding its reduction in content moderation staff, setting a deadline for responses by Friday.
