For using a false Vogue cover to promote their album Her Loss, the rappers are being sued.
Condé Nast, the publisher of Vogue, is suing the rappers in a new complaint that TMZ received for misleading the public by distributing the fake cover on social media.
Saw 21 Savage and Drake’s upcoming Vogue cover today 👀 pic.twitter.com/Pix0Rz3Gb7
— Kea (@jacquemusx) October 31, 2022
When it turned out that Drake and Savage were not actually on the magazine’s October cover, he posted a picture of the two of them on the cover last month. Drake praised editor-in-chief, Anna Wintour, for the opportunity and informed followers that the magazine was available on newsstands.
Even further, they printed fake magazines with photographs altered from the real October issue of Vogue and pasted the false cover all over the city. Additionally, Drake’s team informed the media through email that street teams will be distributing copies in a few places.
Pages Inside Drake and 21 Savage’s Fake Vogue Magazine (2022) pic.twitter.com/blHzYGcY0a
— Outlander Magazine (@StreetFashion01) November 1, 2022
Condé Nast contends that despite several requests for the false covers to be taken down and assertions that Vogue and Wintour “have not promoted [Her Loss] in any way,” nothing has been done.
Condé Nast is requesting at least $4 million in damages and is asking the court to immediately ban the use of the Vogue cover.
The duo’s phony press tour included a performance on “SNL” and a Tiny Desk gig in addition to the Vogue cover. Howard Stern joined them, although he didn’t take part in the fake interview.
The Drake team did not anticipate legal action from Vogue. According to a source close to the rapper, they are “surprised and bewildered” by the lawsuit because Stern and NPR, among other media outlets, accepted the joke.
