Days after Kanye West debuted a “White Lives Matter” T-shirt design at Paris Fashion Week, Adidas claims that it is reviewing its Yeezy collaboration with the rapper.
The business stated that “successful partnerships are rooted in mutual respect and shared values” without mentioning the controversy.
Responding on Instagram, the rapper and fashion designer charged that the company “stole” his creations.
It now appears as though that post was removed.
Adidas informed the BBC that it had decided to review the partnership following “repeated efforts to privately resolve the issue.”
The “Adidas Yeezy partnership is one of the most successful collaborations in our industry’s history,” a spokesperson for the German sportswear company added.
Mr. West also added “I AM ADIDAS” after using a strong expletive in his Instagram post.
He received criticism earlier this week for including T-shirts with the slogan “White Lives Matter” in his Paris Fashion Week collection.
After George Floyd, an unarmed black man was killed by a police officer in Minneapolis in the summer of 2020, the phrase “Black Lives Matter,” which stands in opposition to racism and police brutality, became widely used.
