Simi’s Take: Why Artists Should Think Twice Before Starting a Record Label
Ever wondered about the real motivations behind established musicians signing new talent? Nigerian singer Simi, known for her soulful voice and insightful lyrics, recently shared her thoughts on this very topic, and it’s got people talking. She believes that signing another artist shouldn’t just be a “milestone” for an established star.
Simi argues that for some big artists, launching a record label and signing someone new might feel more like a passion project than a serious business venture. But for the aspiring artist, it’s their entire life, their dream. This creates a potentially unfair dynamic.
It’s More Than Just a “Passion Project”
According to Simi, the people who should be signing artists are those with a genuine, deep passion for the music business itself. “So that whether or not the artist is thriving at the moment, they will still believe in the artist,” she explains. This kind of dedication means supporting an artist even when a highly anticipated song doesn’t quite hit the mark.
“Are you willing to keep going? Are you willing to last on it? Because that’s actually somebody’s life. That’s their dream,” she emphasizes.
Simi speaks from experience, recalling her own journey as a signed artist. She pondered, “How do you see me? Am I just a box you are ticking or is it as important to you as it is to me?” This highlights the crucial need for alignment between the signing party and the artist’s aspirations.
Ultimately, Simi admits she could sign another artist, but she questions if she possesses the relentless drive and consistent energy required to truly see someone’s dream through. “Because it takes a lot,” she concludes.
