Beyoncé is stepping into the haircare industry with her latest venture, Cécred, set to launch on Feb. 20.
The superstar singer made the announcement on Wednesday, emphasizing the significance of hair with the caption, “Hair is sacred,” a clever wordplay on the brand name.
In a teaser video shared on social media, various women with diverse hair textures, including Beyoncé herself, are seen styling their hair. The video also features a young Beyoncé alongside her mother, Tina Knowles, who owned the renowned Headliners Hair Salon in Houston.
Reflecting on her upbringing in her mother’s salon, Beyoncé shared her excitement for the new journey in a separate Instagram post where fans reacted to the launch.
While specific product details are yet to be revealed, fans eagerly anticipate what the line will offer.
This isn’t Beyoncé’s first foray into entrepreneurship. She established Parkwood Entertainment, a management company, in 2010, and introduced Ivy Park, her clothing line in collaboration with Adidas, in 2016.