Quick Look:
- Over half of Brits (54%) edit their social media posts, spending an average of 2 hours 18 minutes per week on edits.
- Men spend 11 more minutes editing their social media weekly than women, on average.
- Brits could save around 55 minutes per week and £812 per year by using AI to edit images.
- AI expert Christoph C. Cemper shares insights on the benefits of AI for social media.
Men Spend More Time Editing Social Media Photos than Women, New Study Finds
A new study by Adobe Express reveals that men spend more time than women editing their social media photos. With Brits spending an average of just over two hours per week on social media, Adobe Express surveyed 2,000 people to see who spends the longest online and how they can save time on their profiles using AI.
How Long Do Brits Spend Editing Social Media Posts?
On average, Brits spend 2 hours and 18 minutes per week editing their social media posts and images. The most common time spent is between one to three hours (20% of Brits). Men tend to spend longer editing their feeds than women, averaging 2 hours 23 minutes a week, while women spend about 2 hours 12 minutes.
The biggest editors, averaging 2 hours 26 minutes, are those aged 16-24.
Potential Time and Money Savings with AI
Adobe Express also examined how much time and money Brits could save by using AI for social media editing. By utilizing AI, Brits could save an average of 55 minutes per week, translating to significant annual savings based on median wages.
Men, who spend 11 more minutes editing online, could save around £895 annually, £186 more than women. A quarter of men (25%) have tried AI for social media editing, with 13% indicating they would use it again. Meanwhile, 14% of women have used AI for their profiles, and almost 24% are considering it for the future.
Expert Insight on AI for Social Media
AI expert Christoph C. Cemper highlights the benefits of using AI on social media. He notes that AI can enhance content quality by combining various inputs, although auto-generated comments can be spammy. AI can also provide personalized experiences, tailoring content to individual interests, which will eventually impact the entire media industry, including movies, music, and news.
Three Tips for Using AI on Social Media:
- Save Time on Content Creation: AI can streamline tasks like content creation, allowing for automated and efficient processes. It can help generate catchy captions, posts, hashtags, and responses based on your preferences and social strategy.
- Enhance Visual Content: AI can suggest improvements for your images, graphics, and videos, making your feed more engaging. Ensure to give detailed prompts and edit the final output to add a personal touch, making the content feel realistic and increasing audience engagement.
- Optimize Posting Schedules: AI can analyze follower activity to determine the best times to post, improving visibility and interaction. Some tools also track follower engagement, helping you understand their preferences and create better content to maintain their loyalty.
