Justin Bieber and his longtime manager, Scooter Braun, seem to be parting ways, as reported on August 18 by Puck News. Allegedly, the 29-year-old “Peaches” singer has concluded his business partnership with the 42-year-old Scooter after a 15-year collaboration. Sources indicate that the two have had limited communication over the past months and that legal actions have been initiated to address the situation. While the news suggests Justin is exploring options for new representation, he reportedly remains bound by his existing contract with Scooter.
However, an Entertainment Tonight report released on the same day contradicts this narrative, claiming that Justin and Scooter are still maintaining their working relationship. ET’s multiple sources assert that Justin is not actively seeking new management and that they have recently collaborated on a project. Justin’s connection with Scooter goes back to 2007 when Scooter discovered the budding pop star on YouTube. Their friendship has remained strong over the years, even when Scooter faced backlash over his acquisition of Taylor Swift’s music catalog in 2019.
Justin Bieber is parting ways with Scooter Braun after 15 years of being his manager, Puck reports.#JustinBieber #ScooterBraun pic.twitter.com/gMsuyrPy9y
— Blinkscoop Official (@Blinkscoop1) August 18, 2023
In January, Justin made headlines by selling the rights to his music catalog to Hipgnosis Song Management for a substantial sum of $200 million. More recently, Justin has been focusing on his well-being, taking a hiatus from his career to prioritize his health. He canceled his Justice World Tour in February 2023 due to his ongoing battle with Ramsay-Hunt Syndrome, a condition that impacted the nerve in his right ear and caused facial paralysis.
Justin’s journey through mental health struggles has also played a role in his career trajectory. In a candid GQ interview in 2021, he opened up about the discrepancy between his public success and internal emotional battles. Despite achieving great heights, he found himself still grappling with sadness and unresolved issues. Justin’s wife, Hailey Bieber, who has faced her own health challenges, has been a steadfast pillar of support for him during his music hiatus.
As Justin navigates this reported shift in his business relationship, the implications for his career remain to be seen.
