Justin Bieber is back—and he brought the Swag.
The Canadian pop sensation surprised fans on Friday with the release of his long-awaited seventh studio album, Swag, dropping it just hours after teasing it on social media. With 21 tracks packed into a tight 54-minute listen, the project marks Bieber’s official return after more than three years out of the spotlight.
His last album, Justice, came out in 2021. Since then, fans—aka the Beliebers—have been patiently (and loudly) waiting.
This new album doesn’t hold back on features either. Bieber links up with U.S. rap heavyweights Gunna, Lil B, and Cash Cobain, giving the record an edgy, genre-blending vibe.
The rollout was pure Bieber. On Thursday, he posted a video showing the album’s tracklist lighting up a billboard in Times Square. Meanwhile, mysterious posters started popping up in Reykjavik, Iceland—where sources say he wrapped up final recording sessions in April.
For fans, Swag is more than just a comeback—it’s a relief. Bieber has been largely quiet in recent years, stepping away from the public eye following his 2022 health scare. Diagnosed with Ramsay Hunt syndrome, he was forced to cancel much of his global tour after facial paralysis made it impossible to perform.
But now? He’s back—and trending. Within hours of the album dropping, #SWAGOUTNOW was lighting up timelines around the world.
It’s been a wild ride since Bieber first burst onto the scene as a 15-year-old with Baby in 2010. These days, he’s not just making music—he’s growing a family too. Last August, he and wife Hailey Bieber welcomed their first child, a baby boy named Jack Blues.
With Swag, Bieber reminds us why he’s still one of the most talked-about names in pop.
