MAGIC Nashville will hold its second annual wholesale event on April 26 and 27. The April edition, which will have twice the space of the inaugural show, will be held at the Music City Center and will feature fashion, music, and immersive activations. More than 430 brands are taking part.
Brands specializing in women’s sportswear, young contemporary and trend apparel, footwear, and accessories will be highlighted.
MAGIC Nashville will host daily panel sessions at the MAGIC Social House, where experts will speak on current fashion industry topics, such as a “2023 Trend Presentation” hosted by Kelly Helfman, president of Informa Markets Fashion; Jordan Rudow, vice president of MAGIC; and Rachel McCord, founder of the McCord List.
Country music star Jessie James Decker will also appear on a panel about starting a business with McCord.
“Nashville and MAGIC are both known for their vibrant energy, and we hope to capitalize on the opportunity that the unique southern market has to offer with a mid-season business meeting point.” “MAGIC Nashville has more than doubled in size in a year, and we expect the momentum to continue,” Helfman said. “As the show grows, so does the list of top-tier international and domestic retailers.”
MAGIC Nashville anticipates over 200 new brands, with a 91 percent increase in women-owned collections in apparel, footwear, accessories, home, gift, and beauty.
The international representation will include Rolla’s of Australia, Spanner of Canada, Vero Moda of Denmark, Dantelle of Turkey, and Stivali of Colombia, as well as Z Supply, Steve Madden, Frye, Mink Pink, Driftwood, Bobi, Barefoot Dreams, Dolma, Liverpool Jeans, Hobo, Gigi Pip, Dolce Vita, and Poppy & Pout.
Among the national and international retailers expected are Dillard’s, Free People, Zappos, Fashion Nova, Lulus, INA International, Island Activewear, Silver Icing, Amazon Mexico, and Editorial Boutique.
“Over 430 brands are coming to MAGIC Nashville, which fills the need for a regional event where noteworthy retailers can find designers offering immediate for key holiday season demand,” Rudow explained. “The brand list offers everything Nashville is known for charm, bright colors, boho feels, embellishment, all the high notes, and international designers that capture this essence.”
