MultiChoice Nigeria has announced that the winner of the 2024 Big Brother Naija (BBNaija) reality TV show will receive a grand prize of ₦100 million. This was revealed during a press briefing in Lagos on Tuesday.
Busola Tejumola, the Executive Head of Content and West Africa Channels at MultiChoice, shared that the new season will premiere on Sunday, July 28, at 7 PM WAT on all Africa Magic channels.
This year’s prize is ₦20 million less than the previous season’s ₦120 million. Along with the cash prize, the winner will also receive a brand new SUV.
“After 71 days of intense competition, on October 6, 2024, a total prize of ₦100 million and a new SUV will be awarded,” Tejumola announced.
The decrease in prize money follows Ilebaye Odiniya’s win of ₦120 million in the last all-stars season in October 2023.
“This season will introduce new twists and fresh housemates set to become fan favorites. Viewers can expect surprising twists, dramatic moments, and unexpected alliances throughout the season,” the organizers stated.
Auditions for the ninth season took place from March 27 to May 4, and the organizers promise a season filled with “double drama, relationships, and fierce competition,” with participants competing in pairs.