Rihanna’s Exciting Collaboration with Puma: The Avanti Sneaker Returns
Rihanna is making a remarkable comeback in the world of fashion as she teams up once more with sportswear giant Puma. After much anticipation earlier this week, the dynamic duo has officially announced the relaunch of their iconic sneaker, the Avanti, in a revealing post today, September 7th. This marks a significant moment for Rihanna as it represents her first collection since taking a break in 2017, now serving as the creative director for the label.
A recent teaser clip provided intriguing hints about what’s in store. The video begins with an off-camera voice inquiring, “Do you have an idea where you’re going next?” Rihanna’s response? “I mean, I know where I’m going next, but I can’t tell you that … What’s the fun in that?”
The announcement has ignited excitement among fans and footwear enthusiasts alike. In the comments section, enthusiasts expressed their joy and eagerness for the return of Rihanna’s previous creations, with one person enthusiastically requesting, “OMG! Please bring the Creepers back.” Another curious fan asked, “And when are you [getting]back in the studio?” Additionally, fellow celebrities such as Stefflon Don, Lakeyah, and Lexi Underwood have come forward to show their support for this highly anticipated relaunch.
Rihanna’s creative influence is undeniable, and her collaboration with Puma has consistently delivered unique and stylish footwear that captivates fans worldwide. As the Avanti sneaker makes its triumphant return, fashion enthusiasts can’t wait to see what exciting designs and trends Rihanna will introduce to the world of sportswear once again.
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Rihanna is embarking on an exciting new chapter in her career. Earlier this summer, she bid farewell to her role as the CEO of the renowned lingerie brand, Savage X Fenty. Stepping into her shoes as the CEO is Hillary Super, the former CEO of Anthropologie Group. However, Rihanna isn’t stepping away entirely; she will continue to play a vital role as the executive chair of the company.
In an interview with Vogue Business, Rihanna took a moment to reflect on the incredible impact Savage X Fenty has had on the lingerie industry over the past five years. She shared her thoughts, saying, “It’s been beautiful to see our vision for Savage X Fenty make such a profound impact on the industry in the last five years. This is just the beginning for us, and we’re committed to expanding in ways that resonate with our consumers.”
She went on to express her gratitude and excitement about welcoming Hillary Super as the new CEO, highlighting Super’s strong leadership and dedication to taking the business to greater heights.
Beyond her professional endeavors, Rihanna’s personal life has also been a topic of speculation. In August, reports surfaced that she and A$AP Rocky welcomed their second child. While the name of their son has not been officially revealed, sources have hinted that it starts with an “R.”
As Rihanna continues to make waves in the worlds of fashion and music, fans eagerly anticipate what this new chapter will bring, both in her career and her personal life.
