Rihanna is still on a high following her daring — and revelatory — Super Bowl halftime performance.
According to Luminate, the pop star’s song sales increased by 390%. According to the data firm, her catalog saw a 140% increase in on-demand streams in the United States.
Rihanna’s performance, which was widely praised on social media, included a mash-up of 12 hits from her extensive catalog, delivered at times from high-floating platforms above the football field. The actress lit up Arizona’s State Farm Stadium in a custom red jumpsuit that highlighted another of the show’s hotly debated aspects: her pregnancy with her second child.
According to Luminate, which provides data for Billboard’s hit charts, on the day of the halftime show and the day after, U.S. on-demand streams for Rihanna’s music increased to 62.2 million, up from 25.8 million the previous two days.
Streams of Rihanna’s music also increased in advance of game day, as listeners re-familiarized themselves with her discography, which spans eight studio albums — all certified platinum and multi-platinum.
The most-streamed song performed by the singer at the Super Bowl halftime show was “Umbrella,” which received 3.8 million official on-demand streams on Sunday and Monday — an increase of 177% over the previous two days — followed by “Diamonds,” which received 3.2 million total streams.
The singer’s entire setlist gained new traction, with the 12 songs performed at the Big Game selling 27,000 downloads on Sunday and Monday, a 976% increase from the previous two days. According to Luminate data published in Forbes, her digital album sales increased 301%.
Rihanna is #1 on the Global Artist Ranking for the best selling and most streamed artist on all digital platforms worldwide for the third consecutive day. pic.twitter.com/v0LKFj1vJ5
— Rihanna Charts (@ririoncharts) February 15, 2023
According to iTunes data from Kworb.net, the singer also topped the Global Artist Ranking for the third day in a row on Wednesday.
According to Forbes magazine, Rihanna is worth an estimated $1.4 billion, making her the world’s wealthiest musician and the world’s second-wealthiest female entertainer after Oprah Winfrey.
The singer’s halftime performance was highly anticipated because she hadn’t performed on stage in nearly seven years, and she hadn’t released an album since 2016’s “Anti.”
But the pop star hasn’t exactly been on “break” — in fact, her fashion and make-up brands have seen tremendous success in recent years.
According to Forbes, Fenty Beauty made more than $550 million in sales in 2020, and her lingerie company, Savage x Fenty, in which she owns a 30% stake, was valued at $1 billion in early 2021.
