Elon Musk’s venture, X, formerly known as Twitter, has introduced an intriguing feature for its premium users, enabling them to conceal their likes. This move comes in response to recent updates by rival social networks Threads and Bluesky, which granted users the ability to view their own likes in recent weeks.
Within X’s premium user offering, a novel option has emerged under profile customization, allowing individuals to hide the likes section.
“Only you will have access to your Likes tab on your profile. Additionally, your Likes timeline will remain concealed from the X APIs. However, your individual likes will still be visible on the posts,” explains the feature’s description.
Previously, likes were open for public viewing, allowing people to explore the posts that others had shown appreciation for. In a strategic move, Musk has introduced an extra incentive for premium users, granting them the freedom to like posts without the concern of public scrutiny.
In another development earlier this month, X took a step toward privacy by allowing subscribers to hide their verification checkmark, possibly to sidestep a certain internet meme. However, users opting to hide their likes tab might inadvertently reveal their subscription status.
On Threads, users can privately access their liked posts via the “Your Likes” tab within the Settings. Likewise, likes on Bluesky’s dedicated app and website remain private, yet the platform clarifies that while likes are public, apps using the Bluesky API can decide whether to display a likes tab on user profiles.