Liverpool Football Club has reported a pre-tax loss of £57 million for the financial year ending May 31, 2024, marking an increase of £48 million compared to the previous year. Despite this, the club saw an overall revenue boost, rising by £20 million to reach £614 million for the 2023-2024 season. A key highlight was the significant growth in commercial income, which surged by £36 million to £308 million.
This financial milestone is particularly noteworthy as it marks the first time Liverpool’s commercial revenue has exceeded £300 million in a single year. This growth was largely fueled by expanded partnerships and retail operations.
During the 2023-2024 campaign—which was Jurgen Klopp’s final season as manager—Liverpool secured the Carabao Cup, finished third in the Premier League, and reached the quarter-finals in both the FA Cup and Europa League.
The club also made key signings to strengthen its squad, spending approximately £165 million on new acquisitions, including Alexis Mac Allister, Dominik Szoboszlai, Wataru Endo, and Ryan Gravenberch.
Liverpool’s absence from the Champions League for the first time since 2016-2017 resulted in a £38 million drop in media revenue, which fell to £204 million. However, this decline was partially offset by increased Premier League media earnings due to an improved domestic league performance compared to the previous season, when the club finished fifth without securing a major trophy.
The opening of the new Anfield Road Stand and an increased number of matches played at Anfield contributed to a £22 million rise in matchday revenue, bringing the total to £102 million.
Despite revenue growth, administrative costs climbed by £38 million to £600 million, driven mainly by rising salaries and operational expenses. Over the past eight years, matchday costs have risen by nearly 80%, while staff expenses have increased by 86% to £386 million since 2018.
Liverpool’s Chief Finance Officer, Jenny Beacham, highlighted the importance of maintaining financial stability, stating, “Ensuring financial sustainability remains a top priority. With rising costs, it’s essential to continuously expand revenue streams to keep the club on solid financial footing.”
Under new manager Arne Slot, Liverpool currently leads the Premier League with a 13-point advantage over Arsenal. The club has also made significant strides in digital engagement, generating 1.5 billion fan interactions and attracting a record-breaking 37 million new followers across its social media platforms.
According to Brand Finance’s 2024 report, Liverpool now holds the strongest brand value among Premier League clubs, reinforcing its global appeal and immense growth potential in the football industry.
