Are you looking for the best time to post on Facebook to maximize reach, engagement, and sales? In this article, we’ll look at the best times to post on Facebook based on your industry and target market.
As an online entrepreneur, you are constantly fine-tuning your social media business strategies in order to reach your target market more effectively. However, as the rules of the social media marketing game change and new opportunities emerge, staying on top of best practices can be difficult.
There is no doubt that social media works for driving traffic to your website, raising brand awareness online, generating email subscribers, and ultimately increasing online sales.
More and more large corporations, small businesses, and entrepreneurs are leveraging social media to reach their target audience, engage with them, drive traffic, and generate sales.
With so many options available, deciding where to begin and what to prioritize can be difficult. Unless you’re a large corporation with a large advertising budget and ad team, you’re probably working with limited time and money, so you want to make sure you’re focusing your efforts where they’ll have the most impact (and time).
Rather than trying to be on all social media channels at once and spreading yourself too thin, you’ll be better off focusing on a small number of channels and getting as much out of them as you can before branching out into other social media channels.
While there is no magic formula that will instantly transform you into a social media wizard, you can begin by optimizing your performance on one social networking site at a time. Though every business is different and everyone’s mileage may vary, it’s a safe bet that when it comes to reaching your audience, driving traffic, and making sales, Facebook is one of the best social media channels to start with for most businesses.
Because of the size and reach of Facebook, you have a very good chance of reaching your prospects on Facebook, regardless of who your market is or what your business is.
One of the most frequently asked questions about posting on Facebook (or any other social media channel) is, “When is the best time to post on Facebook?”
If you aren’t already using Facebook for business, make the decision to try it out and see what it can do for you. Even if you don’t think Facebook is a good fit for your company or audience, you might be surprised by the results. Concentrate on using Facebook to market and promote your business for thirty (30) days. Because Facebook is arguably the world’s largest online network, even a small increase in your Facebook activity can mean a lot for your business.
Because there are so many people on Facebook, there is a good chance you will be able to reach your target audience, regardless of what business you are in or what market you serve.
Discover the Best Times to Post on Facebook
The financial industry frequently refers to market timing; however, when it comes to social media, you must be aware of the social timing of posts. Fortunately, many businesses have studied Facebook timing trends and used the company’s Insights analytics tool. We all know that businesses, particularly online businesses, operate around the clock and have a global reach. However, we can still observe a number of user behaviors regardless of time zone.
Here are some interesting statistics to think about:
- The highest average click-through rate (CTR) (meaning the number of people who will click on the links on your posts or ads on Facebook) occurs between 1 pm and 4 pm, peaking on Wednesdays at 3 pm.
- The worst time for posting appears to be weekends, both before 8 am and after 8 pm.
- Adding photos or images boost engagement – fifty percent more ‘Likes’ and double the number of comments.
- Right now videos and Facebook Live are getting significantly more reach than regular posts.
Based on these “general” trends (more on that later), the specific goal of each of your posts may influence when you decide to publish those posts.
Do you want your content to be shared? Make your posts at 1 p.m. in that case. People appear to be in a giving mood right now, and while they may not read your post in detail for themselves, they are likely to share it with coworkers and friends. The greater the number of people who share your post, the greater the number of people you will be able to reach.
It is important to note that the goal is not always to drive traffic to your website or to generate sales. User engagement and social sharing, on the other hand, can help your company reach more people, gain new followers, and have Facebook show more of your posts to more of its users. All of these things can ultimately increase traffic and sales in your business.
How will these variables affect your Facebook strategy? Obviously, you can try posting new content during the daily ‘afternoon slump,’ which occurs right after lunch. People are often sluggish after lunch and use Facebook to get their juices flowing and catch up on recent events before returning to work.
This is an excellent time to engage them with pure marketing content; content that you want to be shared in order to reach more people, rather than sales-related content that you want people to click on.
Similarly, why not post your explosive end-of-week Facebook updates until next Monday? They’re unlikely to be read over the weekend. After all, many people prefer outdoor family activities, household chores, and other activities over social media. Maybe you do the same. A hobby niche may be an exception, as people are more likely to engage with a hobby or fun-related businesses while taking a break from work or business-related posts.
You should consider scheduling your posts ahead of time or hiring a social media marketing manager to manage your Facebook presence. A good social media marketing manager can also help you manage your online reputation.
Utilizing Facebook Insights
Now that we’ve covered some of the broad trends, there’s an even more powerful method you can use to determine the best times to post based on your specific audience: Facebook Insights.
You’ll be able to see exactly when your audience is most likely to engage with your own Facebook page in your Facebook Insights, which is basically just the user behavior of your own Facebook followers.
Do the majority of your Facebook fans interact with your posts on weeknight evenings? Then you should post more frequently on weekday evenings. Or is your page primarily active on weekends? Then, obviously, you’ll want to post more on the weekend.
Facebook will provide you with a wealth of information and data about how people use and interact with your page, which will ultimately be the best way to guide your Facebook posts.
Furthermore, you can learn a lot about the demographics and psychographics of your followers and the people who engage with you the most on Facebook. This can provide you with more information about who your followers and fans are and what their interests are. This data can be extremely useful when running paid ads on Facebook and deciding what types of interests, behaviors, and demographics to target.
Final Thoughts on Posting on Facebook
The timing of your Facebook posts is as important to the success of a campaign as the content itself. It can mean the difference between a spectacular breakthrough and a catastrophic failure. Social media is becoming an increasingly important part of modern business. Given the internet’s 24-hour nature, you may believe that timing your posts is unimportant. This, however, would be a mistake, particularly when it comes to running paid ads on Facebook.
Examine your posting schedule and compare it to how people in general use Facebook and how your own users use Facebook to better reach your target audience and get the most out of your Facebook posts; whether you want to reach more people, increase engagement, or drive more traffic to your website to build your list or generate more sales.
